Let’s dive into most frequently asked questions of email marketing.
What is an email marketing campaign?
An email marketing campaign is one of the most powerful digital marketing campaigns. It makes for businesses to connect with their subscriber, customer, or any other enthusiast. Everyone can use email marketing campaigns to reach prospects easily. It can also be used to send targeted messages to those who have an interest in your services or products. These prospects might have already done transactions with you, or maybe just sign up to your subscriber list. Nevertheless, the email marketing campaign may have a success chance rate because they are interested in your business.
Is email marketing really effective?
Of course, email marketing is considered the best ROI in digital marketing. Almost all big companies use email marketing campaigns. Now, small businesses also have access to the best email marketing tools. Email marketing tools already affordable, especially when compared to alternative digital marketing such as ads, native ads, solo ads, and so on. Of course, it doesn’t guarantee your email marketing success. The success really depends on your skills (or the one who takes charge). With the right approach, email marketing can give good results.
How do I create a good email campaign?
To create a successful email marketing campaign, you need some steps.
1. Create a strategy
2. Segments your email list to target the users.
3. Planning the user journey
4. Track your performance such as open rate, clickthrough rate, and conversions.
5. Tweak your email marketing campaigns based on the analysis.
Some strategy will work, some will not. Don’t hesitate to do testing such as A/B test to know which work for you.
What are some good email marketing tools?
What is MailChimp used for?
MailChimp is one of the best email marketing tools out there. MailChimp covers almost all aspects of the email marketing area, starts from creating, running, analytic, and storage. They have a lot of templates that you can use to run a great email campaign. You can also do a split test or A/B test. They even have a landing page creator to capture your lead. You may also prepare a lead magnet such as a whitepaper or eBook to be given to your subscribers.
You can manage your email marketing campaigns easily using MailChimp. You can also analyze which is the best email campaign.
MailChimp has a free tier for its service. If you need to scale, you can upgrade your subscription to get most of it.
What do email marketing managers do in their work?
Email marketing managers responsible to run email marketing campaigns for their company or client. The email marketing managers will make the strategies for the campaign, set up the goals, define the metrics for the success of the campaign, and also categorize the target audience. Email marketing managers will be involved in the campaigns for a long period of time, they will make analytics and tweaking the strategy to get better performance such as open rate, clickthrough rate, conversion, and so on. Their job may also manage other professionals such as content makers, copywriters, designers, web designers, and so on. An email marketing manager can work for their own business, doing freelance, or working in a large company.
How can I learn email marketing?
The first step is to take an email marketing course. Learn from the expert. Yes, you can read all the blog posts out there talking about email marketing, but are you sure they are the expert? Taking a course on a reputable website is the best way to learn from the expert. Usually, a reputable website has its screening process to ensure the quality of its learning course.
Choose a course that includes video, text, quizzes, assignments, and so on. It will sharpen your skills. You have to do the exercise yourself too to learn directly from the knowledge you get.
The best example is from Fiverr Learn. Fiverr is a publicly-traded company (Read Fiverr IPO). They have a course about the email marketing campaigns. The price is not too expensive ($32). You can learn many things about email marketing using this course.