In this competitive era where nearly everybody wants to own a part of the advertising pie, it is vital to know how digital marketing trends for 2020 can help companies stay relevant and successful in today’s ever-changing marketing landscape. Because of this, it is essential for companies to be conscious of how their digital marketing campaigns can help to increase sales and customer satisfaction while at the same time increasing profitability.
Marketing Trends 1: Interactive ad formats
This year, new digital marketing strategies were developed by the top players in the business, showing advertisers they can reach customers on more channels than ever before with more effective advertising solutions. These highly interactive ad formats go beyond previous lower-level ad formats such as Showcase, allowing brands to deliver brand, lifestyle, or product vision to consumers that aren’t necessarily expressing direct sale goal. Because of this, consumers feel as if their needs are being met and are far more likely to become repeat customers than they were previously.
Digital marketing services like showcase make it possible for manufacturers to make more direct contact with customers. Rather than trying to convince an advertiser that their product is the”best” option for a particular consumer, Showcase can help to create a connection with an advertiser by highlighting the benefits of their product and making it easier for clients to tell friends about it. The showcase will help to connect advertisers with their target audience and helps them reach more customers than ever before, making them more profitable.
Marketing Trends 2: Amazon and Google’s Shopping Express
This year, Amazon launched its own advertising program named Amazon’s Shopping Express. Using a unique system that allows brands produce their own ads, customers can search the electronic market and see relevant products offered by a brand of their choice. Amazon’s Shopping Express is a new, innovative electronic platform which has shown tremendous promise as one of the fastest growing marketing applications available on the marketplace, with new customers signing up every day for their exclusive ads.
This digital advertising service functions hand-in-hand with retailers to help them promote their retail sites throughout the power of Amazon’s massive worldwide reach. The shopping site features thousands of products from leading brands around the world and allows retailers to use their products to produce unique ads that target specific audiences across the globe. By using the exact creative elements used by Google to target a specific audience, the Shopping Express enables organizations to get closer to their target market, giving consumers a special experience that’s based around a specific brand.
Amazon’s Shopping Express is currently one of the most highly ranked ads on the website, with over six million clicks every month. For the best-performing ads. It is a proven model that works and works well, and will continue to grow as more marketers become aware of the energy of the Amazon platform.
Marketing Trends 3: Amazon’s Fire tablet 2020
Another digital marketing initiative in performance this year that showed impressive growth is Amazon’s Fire tablet. Launched to compete with the iPad and Android tablets, the new device features high-powered hardware, a stunning display, and a large display for browsing the internet while at the same time enjoying games and connecting with friends through voice commands.
Because of its unique features, the Amazon Fire tablet was designed to compete with smartphones, but also to allow brands to offer you an interactive experience that can help consumers explore their business on the go. With the use of the Amazon Fire OS, which offers consumers a familiar interface and access to Amazon apps, shoppers can browse through their shopping list, add items to their cart, and buy items like they were actually in-store.
With more than one million installs, the Amazon Fire pill shows no signs of slowing down. This new platform is quickly becoming one of the top advertising choices for small businesses looking to connect with customers online.
Marketing Trends 2021: Voice Search Marketing
By 2019, about 67 million of voice devices already shipped to homes and offices across the US alone. The number will increase and also the voice search marketing should taken more market share.