What Is PBN Backlink?
PBN (private blog network) backlink is links built from a private-owned or group-owned network of connected blogs or websites. The people use them all to build links to their main money site. Sometimes, they also sell PBN links to another website for extra profit.
One of the best examples is the site and blog owned by Gawker Media LLC, which owns blogs like Lifehacker, Deadspin, and other websites.
However, the difference with websites in a low-quality PBN is that they mainly have the purpose to build links instead of giving high-quality content for their visitors.
This practice is not good, because it is considered a link scheme by Google.
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
How to create PBN backlink?
To create PBN backlinks, you have to have blogs or websites. Usually, The PBN owners buy expired domains that already have backlinks to it. The blog owner also uses several IPs to host the website so the blog or websites “do not relate” to each other.
The important part is, treat your PBN as websites that should give valuable content to the visitors. By doing it, you will make your PBN and main money site becomes more valuable. A backlink from several websites that have high-quality content will be considered a high-quality backlink too.
You can find other ways to get high-quality backlinks at 14 Strategies to Get High-Quality Backlinks. If you do it right, PBN backlinks may become a good backlink. But, if you do it wrong, it will be bad for your site.